Design Principles / Exercise 2

 07.09.2021~14.09.2021 ( Week 3 ~ Week 4 )

Seojeong Kim

0350085

Design Principles / Bachelor of Design in Creative Media

Task 1: Exercise 2

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Lectures

Week 3 to 4

This week's class, we were learned about Balance, Emphasis, Repetition and Movement. In the class, we looked at how all these things affect the design principal and what it means.

BALANCE AND EMPHASIS

- Balance: Balance refers to the distribution of visual weight in a work of design. It is the visual equilibrium of the elements that causes the total image to appear balanced. Balance can be symmetrical or asymmetrical.

- Symmetrical Balance: Has equal “weight” on equal sides of a centrally placed fulcrum. The equal arrangement of elements on either side of the central axis (horizontal or vertical) resulting in bilateral balance. Arranging elements equally around a central point results in radial balance. Approximate symmetry is when equivalent but not identical forms are arranged around the fulcrum line.

Fig. 1 / Symmetrical Balance Example

- Asymmetrical Balance: Unequal visual weight on each side of the composition. One side of the composition might contain a dominant element, which could be balanced by a couple or more-lesser focal points on the other side. More dynamic and interesting. It evokes feelings of modernism, movement, energy, and vitality. Asymmetrical balance offers more visual variety, although it can be more difficult to achieve because the relationship between elements is more complex.

Fig. 1.1 / Asymmetrical Balance Example

- The Golden Ratio: Also known as phi, the golden ratio is a mathematical concept ad a number that goes on indefinitely. The ratio itself comes from the Fibonacci sequence, a naturally occurring sequence of numbers that can be found everywhere, from the number of leaves, on a tree, to the shape of a seashell. The golden ratio has been used for centuries. Guide to create visual balance in architecture and paintings. The golden ratio can be used to bring harmony, balance, and structure to one’s work. It can also increase the appeal of design work.

Fig. 1.2 / The Golden Ratio Example

- Rule of Thirds: It is a composition guideline to create more dynamism to a work of design, photography, film, painting. An image is divided evenly into thirds, both horizontally and vertically, and the subject of the image is placed t the intersection of those dividing lines, or along with one of the lines itself. 

Fig. 1.4 / Rule Of Thirds Example

- Emphasis and Dominance: Emphasis is Used to create dominance and focus in design work. Various elements can be used to create emphasis, such as color, shapes, or value, to achieve dominance. 

Fig. 1.5 / Emphasis and Dominance Example

REPETITION AND MOVEMENT

- Repetition / Pattern & Rhythm: Repetition could make a work of design seem active. The repetition of elements of design creates rhythm and pattern within the work. Variety (is about a change or slight difference in elements and objects in the composition, to avoid a boring composition) is essential to keep rhythms exciting and active and to avoid monotony. Pattern increases visual excitement by enriching surface interest. 

Fig. 1.6 / Repetition, Pattern Rhythm Example

- Movement: The way a design leads the eye in, around, and through a composition - the path the eye follows. Motion or movement in a visual image occurs when objects seem to be moving in a visual image. Movement in a visual image comes from the kinds of shapes, forms, lines, and curves that are used. 

Fig. 1.7 / Movement Example

- Hierarchy: Is the choreography of content in composition to communicate information and convey meaning. Visual hierarchy directs viewers to the most important information first and identifies navigation through secondary intent.

Fig. 1.8 / Hierarchy Example

- Alignment: Is the placement of elements in a way that edges line up along common rows or columns, or their bodies along a common center. Alignment creates a sense of unity and cohesion, which no tributes to the design’s overall aesthetic and perceived stability. Alignment can also be a powerful means of leading a person through a design. 

Fig. 1.9 / Alignment Example

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Instructions

Task 1: Exercise 2 - Emphasis / Balance / Repetition / Movement

- Here are the instructions for exercise 2

Choose 2 principles from Emphasis / Balance / Repetition / Movement. Produce 1 design for each chosen principle.

Only send e-blog link beginning on week 1

Must contain a recap of the selected design principles.

- Make sure the design process has:

1. Visual research

2. Idea exploration and description

3. The final outcome in PDF and short rationale

4. Feedback by lecturer

5. Reflection on the particular exercise

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Visual research

Emphasis Research

- Emphasis is a part of the design that attracts viewers' attention. Usually, artists make one area stand out compared to other areas. The area may differ in size, color, texture, shape, etc.

Fig. 2 / Emphasis Research 1

Fig. 2.2 / Emphasis Research 2

Fig. 2.3 / Emphasis Research 3

Balance Research

- Balance is the visual weight distribution of objects, colors, textures, and spaces. If the design is scale, these elements should be balanced and it makes the design feel stable.

Fig. 2.4 / Balance Research 1

Fig. 2.5 / Balance Research 2

Fig. 2.6 / Balance Research 3

Repetition Research

- Repetition is simply repeating a single element several times in design. Using repetition, it is to make the eyes familiar with the design elements.

Fig. 2.7 / Repetition Research 1

 

Fig. 2.8 / Repetition Research 2

Fig. 2.9 / Repetition Research 3

Movement Research

- The movement is the path through which the viewer's eyes move, often toward the focal point. These movements can be directed along the lines, edges, shapes, and colors of a work of art.

Fig. 3 / Movement Research 1

Fig. 3.1 / Movement Research 2

Fig. 3.2 / Movement Research 3

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Idea exploration with brief descriptions

- Balance and Emphasis: For the Balance and Emphasis, I thought about what was emphasized and what was balanced. And when I thought about what would suit it best, I came up with the idea of 'hand' and 'color' based on various researches.

Fig. 4 / Simple Sketch For Idea

- Repetition and Movement: I thought deeply about repetition and movement. When I thought about it based on the researched data and my own experiences, the first thing that came up to my mind was 'water'. Thus it didn't take long for it to gradually change from 'water' to 'sea'.

Fig. 4.1 / Ocean Photography

- I researched various images of the ocean, and again, I like this the most that I took myself with my camera. I think it's because it's my favorite composition.
 

 

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The final outcome in PDF and short rationale

Fig. 5 / Sketch For Idea

Fig. 5.1 / Final Outcome JPG

Fig. 5.2 / Final Outcome JPG 2

Fig. 5.3 / Final Outcome 1

Fig. 5.4 / Final Outcome 2

- Balance and Emphasis: This is my final outcome. Emphasizing 'color' means a lot. First of all, how do you feel when you see a hand with a white background? Second, how do you feel when you see a hand with a pink background? Finally, how do you feel when you see a hand with a black background? Naturally, these three works must have had different feelings. I was aiming for it. The two hands holding each other are well balanced, also feel comfortable.

Fig. 5.5 / Final Outcome

- Repetition and Movement: This is my final outcome. The 'Ocean' always moves in the same way. In this one sentence, I can express 'Repetition' and 'Movement' at once. The waves hit constantly, and they move the same way every day.

 

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Feedback from lecturer

 

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Reflection

Week 3: Today's lecture was very impressive. It was a class to examined the design ideas I had been working on, and we were able to receive various feedback that we could not know our own, and Dr. Charles pointed out exactly which parts were positive section and where we needed to fix them.

Week 4: Today's class and this exercise, there were a lot of options to choose from, ( Emphasis / Balance / Repetition / Movement ) because of that, it was more interesting, and there was so much to learn in class. Also, Dr. Charles made the explanation very easy and comfortable, so I was able to understand the class very well.